Verve Records 18 million customers in Nigeria.

A Nigeria’s payment card brand, Verve International, now has 18 million customers across the country.

The Chief Executive Officer, Verve International, Mr. Charles Ifedi, said this at the unveiling of ‘Verve Rewards’, a loyalty programme that rewards Verve cardholders every time they make purchases online or in-store, with their Verve cards.

Commenting on the programme, Ifedi said, “It is a great pleasure to announce the introduction of our Verve Rewards scheme that will enable Verve cardholders to benefit from exclusive deals.

“Verve is the biggest payment card in Nigeria and Verve Rewards has been designed to ensure each of our 18 million customers across the country getsbenefits every time they put their Verve card to use.”

With this, the firm said Verve cardholders could earn Instant discounts and cash back, with an instant discount enabling Verve cardholders to pay an amount less the total cost of items purchased.

With cash back, Verve cardholders could receive a cash refund, which is a percentage of the amount purchased, it explained.

The firm added, “These cash refunds are accumulated into a virtual Verve rewards account

which can be put to use on subsequent purchases. Available instant discounts and cash back range from one per cent to 17.5 per cent, depending on the specific merchant.

“Verve Rewards is exclusive to Verve cardholders at over 100 merchant locations, including Wakanow.com, Health Plus, Konga.com, Samsung Sims, Yellow Chilli, Tripican.com and several others.”

The Founder and Chief Executive Officer, Konga, Mr. Sim Shagaya, was quoted as saying, “We are proud to partner with Verveto offer our customers 1.5 per cent cash back when shopping at Konga.com. Our customers benefit from this programme by accumulating cash refunds from Konga.com and other merchants, which can be spent at Konga.com in the future.”

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