Shares in Twitter dropped to
their lowest levels since the company’s stock market flotation, as it
reported slower than expected user growth.
The number of active users on the social network reached 255 million
in the first three months of 2014, up 5.8 per cent on the previous
quarter but below analysts’ expectations.
Twitter also reported a net loss of $132m (£78m) for the latest quarter.
But it posted revenue of $250m, $226m of which came through advertising.
Despite higher user growth than the previous quarter, when Twitter
saw just a 3.8 per cent rise, Twitter’s stocks fell by more than 11 per
cent in after-hours trading, sending the price below its initial public
offering of $38.80 per share.
The rise in Twitter active users comes after four consecutive
quarters of declining growth, but the turnaround was not strong enough
to convince investors.
Twitter’s chief executive Dick Costolo highlighted the company’s
revenue increase, and said it was “fuelled by increased engagement and
user growth”.
The integration of advertising management software MoPub had helped
Twitter “reach more than 1bn iOS and Android users each month”, he
added.
Another measure of user engagement, timeline views, increased 15 per cent in the first three
months of 2014 to 157 billion.
But the number of Twitter users is still well below its most
high-profile competitor, Facebook, which boasts 1.28 billion active
users.
WhatsApp, the messaging app Facebook bought for $19bn, recently passed the 500 million user milestone.
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