Divide consolidates work and personal apps on people's own mobile devices
Google could gain a stronger position in businesses by acquiring
Divide, an enterprise software company focused on the
bring-your-own-device to work model.
Divide said Monday that it was being acquired by Google, and that its members would be joining Google's Android team.
Terms were not disclosed. Google declined to provide further comment.
Divide,
formerly known as Enterproid, has attracted Google's interest for some
time. Last October the company announced $12 million in series B funding
led by Google Ventures.
Divide's app on iOS and Android
is built around the company's BYOD (bring your own device) mobile
platform. The company's service is designed to let workers consolidate
professional apps and personal apps onto the device they already have,
providing encryption along the way for the business apps and data.
"Employees
enjoy privacy on their personal device as well as a suite of
professional-grade business apps to get work done on the go," the
company's website says.
Divide provides a free
basic version and a $60-per-year service with administrative controls.
The company said in its announcement that it would continue to develop
software for users, and that its service will not change for existing
customers.
Google's Apps for Business
already provides customizable versions of popular Google services like
Gmail, Drive and Hangouts, with custom domain names. With Divide, Google
could be eyeing integration with other business apps.
Google
faces rising competition in the area of consolidation. Dropbox last year
rolled out a new version of its business product, to provide those
users with separate boxes for personal and work files within the same
platform.
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