As the blog-to-book trend continues on its upward curve, more
and more bloggers see their blogs as gold mines filled with nuggets of
content waiting to be extracted, refined and cast into books (and, if
they are doing it right, they’ve followed the rules on how to write a blog). Writers, on the other hand,
historically have balked at becoming bloggers. Many aspiring and
published authors turn to blogging simply because this technology offers
a highly effective way to promote their work. They maintain the
attitude that their blogs pose a distraction from their real
writing endeavors—those that produce actual book manuscripts. These
writers don’t realize the valuable commodity they leave unmined.
